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Introduction:The logo design process or creation does not have to be too difficult as long as you have some guidelines to maintain some decent software, a huge portion of creativity and a few hours to spare for devotion of the whole process. In this article I will try to provide the policy and give a few tips on how to get the rest.
Logo design in the simplest terms can be described as “an art form” or a symbol that defines something about the corporation or brand’s big idea.
This article is for those who are not necessarily experts in logo design, but want to learn a little about the basics of the process.A logo is something more than just a simple symbol or a picture and needs to get related and positioned well in the minds of consumers who will in future establish a positive relationship with your company. A proper equipped custom logo design should be always a priority in your marketing strategy. Let’s look at some common questions which people ask while designing their corporate logo design.
What in proper terms is a logo?
A logo is a graphic mark / emblem used to promote your company or brand to the public. It can be a single symbol, a symbol combined with text or text written in a certain way (font, color, etc). This leaves you with an extreme amount of creative freedom.
Where can a logo be added?
It can be used within the following genres:
Custom Mobile Website Design Sites
Brochure Designs
Business Stationery Design.
In short you can add your favorite logos wherever you find the appropriate space and medium to promote your brand, products or services.
Some Common Logo Designing Mistakes Made By Logo Designers:
Some companies totally ignore the power of a logo and take it lightly and think of it as a formality and do not take hold of how big it can make a brand into.Some of the common mistakes made by companies while designing logos:
1) They do not do proper research of their target audience.
2) The logo has too many inappropriate details, which makes it confusing for people to relate to.
3) It is some copycat of another famous corporation or organization.
My Personal Tips to Avoid Any Negative Happening:
Some of the tips that I as a professional logo designer would suggest people to refrain from:
Avoid using more than 2 colors and font style as it may look cool but confusing for many people. Remember the best logos need not be very colorful rather they should be effective and simplicity should be very much there.
If the logo contains text, make people can see what it says immediately. If you have a picture of something specific – ensure that people can see that too. A logo with unreadable text accompanied by a drawing horrible is a huge turn off.
Before making a logo design do research so as to know what kind of target audience would be the ones who will be related to the corporate logo, and for that you can also do some secondary research so as to figure out what your competitors are doing.
Last but not the least before the final stages of logo design process do get a feedback by showing a prototype logo to your target market or a few people, that will really help you get some points both negative and positive which can help you on the verge of continuous improvement for your logos or your brochure designs.
Hope all these suggestions and tips help you create the best logos for your business and corporation.
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Source by John Statham Lee
